The intellectual property rights issuer of Australia will use blockchain to help NRL fight the sale of counterfeit merchandise.
Australia’s top-tier rugby league, the National Rugby League, along with IP Australia will trial a blockchain-based application to curb the sale of counterfeit products.
IP Australia is an agency of the Department of Industry, Innovation and Science that orchestrates and regulates the issuance of intellectual property rights and legislation relating to patents, trademarks, registered designs and plant breeder's rights in Australia.
Genuine products will be tagged with trust badges
According to a ZDNet report, the new application uses blockchain to enable trademark owners to link their products to the government register.