Deloitte wants to enable blockchain and digital asset-based services across many areas involving Bitcoin products like banking, rewards programs and others.
Professional services giant Deloitte is getting increasingly serious about Bitcoin (BTC) amid the ongoing market downturn, setting up a major initiative to promote BTC adoption.Deloitte has partnered with the Bitcoin-focused financial services firm, New York Digital Investment Group (NYDIG), to help companies of all sizes implement digital assets.According to a joint announcement on June 21, NYDIG and Deloitte are launching a strategic alliance to create a centralized approach for clients seeking advice in order to adopt Bitcoin products and services.The companies will work together to enable blockchain and digital asset-based services across multiple areas involving Bitcoin-related products, including banking, loyalty and rewards programs, employee benefits and others.According to the announcement, global financial institutions and banks have been facing an increasing demand to provide trusted exposure to Bitcoin.