Ads boasting that the price of the controversial HEX token has risen 11,500% in four months appeared at English Premier League soccer games.
Richard Heart’s controversial HEX token has launched an advertising blitz in the UK, plastering ads on London public transportation, in newspapers, and during English Premier League soccer games.
As reported by Twitter user Metallic Elmo, scrolling text appeared behind players at the series of soccer matches on July 26. “HEX price went up 11,500% in 129 days,” the ads stated, directing viewers to visit the ERC-20 token’s website.
Four months ago — March 19 — the altcoin was priced at $0.0000359 according to crypto analytics site CoinMarketCap, compared to $0.004394 on July 26, an increase of 12,139%.
User hexhivist posted a photo of the same phrase on a HEX advertisement on the side of one of London’s famous red double-decker buses.