The new campaign spanning buses and train stations across the city comes only a few weeks after regulators banned the previous ads from a marketing run Floki Inu conducted in 2021.
Dogecoin rival Floki Inu has begun what it calls an “aggressive” marketing campaign in London, plastering advertisements around the city’s train stations and on its famous red buses.Floki Inu announced the new campaign in an April 23 blog noting that “the people’s cryptocurrency” will start advertising on the side of 100 buses and on 203 posters in the city’s underground train stations starting from Monday April 25.#FLOKI's new and aggressive London campaign will start tomorrow Monday, April 25.$FLOKI to be featured on:- 100 buses across the streets of London.- 203 strategic placements across London Underground.These ads will be seen tens of millions of times!Get ready for impact! pic.twitter.com/hBanvs8eu2— FLOKI (@RealFlokiInu) April 24, 2022
The new campaign for the memecoin comes after a similar marketing blitz late in 2021 which caused a stir with London assembly member Sian Berry, who sought to ban all cryptocurrency advertisements on the city's rail and bus networks.Floki Inu’s last campaign featured signs which read “Missed Doge? Get Floki.” In November, Berry posted a tweet likening cryptocurrencies to gambling, adding that public services should not advertise “risky” schemes.Like gambling ads, which we have finally got the Mayor to remove, there is no way our public services should be used to advertise these unregulated, risky schemes to Londoners.